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Academy of Sharing: Using Social Media to Build a Social Movement

Users of Twitter and other social media platforms connect with each other to build an Indonesian foundation committed to sharing, learning, and bridging gaps between the classroom and the professional world. 

Academy of Sharing is a 21st-century social movement that has spread to 23 Indonesian cities. The brand translates in the Indonesian language to Akademi Berbagi. Fittingly, given how it began, the words were truncated in the social media universe too, simply, Akber.

Though some changes have been made to help Akber manage its growth and maintain quality, it is still driven by the same key principle – alternative access to free education by leading experts for whichever students want to learn in classes organized by volunteers, in the way Ainun Chomsun did when she, as Akber’s founder but also first volunteer, assembled the details for her first copywriting class. Some 30,000 students have attended about 1,000 Akber classes, led by about 200 teachers assisted by about 200 volunteers.

Download the full report
By Dian Rosdiana and Frieda Subrata, CCPHI
Download the full report
By Dian Rosdiana and Frieda Subrata, CCPHI

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