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Centre for Asian Philanthropy and Society

The Business of Green

Society of Ecology & Entrepreneurs (SEE): Creating the conditions for environmental philanthropy to thrive

A community of like-minded business leaders joined forces to fight deforestation and drive forward China’s environmental movement.

“It started with planting trees,” said Zhang Li, the current secretary general of SEE Foundation. The original aim of the association was to mobilise the resources of China’s newly rich entrepreneurs to take on the problem of desertification in the Alashan Region.

But this would be merely the opening act of an organization that grew into a national network of nearly 600 entrepreneur members, including high-profile figures from the real estate, construction, manufacturing, and financial services sectors. SEE’s members would come to include some of China’s most successful and prolific corporate faces, including Wang Shi, chairman of Vanke, the world’s largest real estate developer; Feng Lun, chairman of real estate leader Vantone Holdings; Chen Dongsheng, chairman of Taikang Life Insurance; and Pan Shiyi, chairman of property company SOHO China. The work of the organization would expand to include support for national ecosystem conservation and nature education, green supply chains, pollution prevention, and development of China’s grassroots environmental NGOs.

Download the full report
By Manisha Mirchandani and the Centre for Asian Philanthropy and Society
Download the full report
By Manisha Mirchandani and the Centre for Asian Philanthropy and Society

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