Case Study: The Business of Green | Society of Ecology & Entrepreneurs (SEE)—Creating the conditions for environmental philanthropy to thrive
A community of like-minded business leaders joined forces to fight deforestation and drive forward China’s environmental movement. “It started with planting trees,” said Zhang Li, the current secretary general of SEE Foundation. The original aim of the association was to mobilise the resources of China’s newly rich entrepreneurs to take on the problem of desertification […]









